-export BUILD_TOP="$FEISTY_MEOW_DIR"
-
-# this variable points at a folder where we store most of the generated products
-# of the build. these tend to be the things that will be used for packaging into
-# different types of products.
-export PRODUCTION_DIR="$BUILD_TOP/production"
+export BUILD_TOP="$FEISTY_MEOW_APEX"
+
+# the production directory is the location for all the scripts and setup
+# code needed to produce the executables for feisty meow.
+export PRODUCTION_STORE="$BUILD_TOP/production"
+
+## set up the top-level for all build creations and logs and such.
+#export FEISTY_MEOW_GENERATED_STORE="$TMP/generated-feisty_meow"
+#if [ ! -d "$FEISTY_MEOW_GENERATED_STORE" ]; then
+# mkdir -p "$FEISTY_MEOW_GENERATED_STORE"
+#fi
+## set up our effluent outsourcing valves.
+#export TEMPORARIES_PILE="$FEISTY_MEOW_GENERATED_STORE/temporaries"
+#if [ ! -d "$TEMPORARIES_PILE" ]; then
+# mkdir -p "$TEMPORARIES_PILE"
+#fi
+
+# this variable points at a folder where we store the generated products of
+# the build, such as the binaries and installer packages.
+export RUNTIME_PATH="$FEISTY_MEOW_GENERATED_STORE/runtime"
+if [ ! -d "$RUNTIME_PATH" ]; then
+ mkdir -p "$RUNTIME_PATH"
+fi